Instagram Tools and Services for Businesses
Instagram Tools and Services help businesses connect with their customers on the platform. These tools include an Instagram business profile, a photo or video editor, a link builder, and other third-party apps that make it easy to create, share, monitor and analyze content.
InstaStory is an Instagram story creation and publishing tool that lets you add videos, photos and stickers to your posts. The app’s editing features allow you to adjust the brightness, contrast and structure of your posts. You can also add filters, text and music to your content. InstaStory has a number of features that help businesses connect with their audiences including location tags, user-generated content (UGC), and the ability to highlight specific Instagram users.
Must-Have Instagram Tools and Services for Influencers
An Instagram business profile gives you a dedicated place to display your company’s contact information and website URL, plus it lets you add a Call to Action button that allows people to book an appointment or make a reservation. Instagram’s Shop feature lets you showcase your products and drive traffic to a storefront, but it requires adherence to Instagram’s Commerce Eligibility Requirements and other policies.
Instagram’s built-in tools provide some of the best marketing tools for businesses, such as a simple post editor that lets you upload photos or create videos up to one minute in length. Using a desktop computer, you can edit your content further with an image or video editor such as Splice from GoPro. Other Instagram marketing tools include the popular social media management suite Hootsuite, which has an advanced post composer that helps you create and schedule content based on past performance. This includes AI-based caption and hashtag recommendations, as well as post boosting and product tagging.